Module 92111-16 Marketing, Public Relations, and Community Outreach – Trainee Guide


This module is designed to help CWFD professionals understand the basic principles of marketing, public relations, and community outreach programs. It explains how to set marketing goals and metrics, and describes the elements of a marketing plan and the various methods used in electronic and print marketing. Public relations and community outreach opportunities are covered, along with methods used to demonstrate the cost benefits of training and education.

  • Single Module, 12.5 hours
  • ISBN: 978-0-9980814-6-5
SKU: CWFDP TG MOD 11 Categories: , ,


The NCCER Construction Workforce Development Professional certification provides a credential to professionals whose primary role is to assist organizations and communities in developing and maintaining a skilled workforce. The certification provides a level of distinction in the construction workforce development field that has not been available until now. Click here to download the application.